A shared space mobility hub
FoxTown Factory Stores Mendrisio, located near the Italian-Swiss border, is a paradise of luxury and elegance. This is a dream location for customers who find not only 160 elegant stores there, but also bars and restaurants, as well as a casino.
Situated near the Mendrisio railway station and along the Milan-Lugano motorway, the company SPM wanted to take advantage of the last available land on the commercial area to develop its parking offer with a tailor-made parking, making the most advantageous floor space and optimizing the number of places.
Parking is both the first and the last point of contact of visitors to this outlet. Its role is therefore essential in the overall perception of the point of sale: it is the car park that gives the first impression and remains as a last picture. By designing tailor-made spaces, accessible and welcoming, that contribute to the quality of the client experience and which adds to the enthusiasm of shopping, nearly 600 places of additional parking was a decisive objective.
A shared space to answer to current urban demand
Situated facing the Mendrisio railway station, the SPM company has an agreement with the municipality to pool a certain number of places. It’s a way to make parking profitable, which can serve different users during the same day. Thus the parking lot is likely to be filled continuously offering the possibility for different users to pass through.
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